I Thought it Was for ‘Maame Water’ — Piesie Esther Embraces Social Media, Sees It as a Tool for Ministry

Multiple award-winning Ghanaian gospel artist, Piesie Esther, known for her uplifting music and inspiring messages, has shared how her perspective on social media has transformed over time. The 2023 VGMA Gospel Artiste of The Year admitted that she once held negative views about social media, associating it with “Maame Water” – a term in Ghanaian culture often linked to mythical, sometimes malevolent, spirits of the water.

During an interview on Adom TV’s Showtym hosted by Sally Mann, Piesie Esther opened up about her initial hesitations. “When you take a look at things now, things have changed. Things are not the same as they used to be,” she shared. “Myself, initially I thought social media was for ‘Maame Water,’ but I later realized it’s a good platform that has become a part of us as humans and can actually support my ministry.” This shift reveals the artist’s openness to adapting to new platforms to expand her reach and connect with audiences.

Embracing the power of social media, Piesie Esther actively uses platforms like Instagram and Facebook to engage with fans, share her music, and spread positivity. The *Mo* hitmaker now sees these platforms as essential for not only building her brand but also deepening her spiritual outreach. With a steady stream of uplifting messages and updates, she’s creating a supportive online community centered around faith and hope.

Her journey reflects a broader trend among artists who increasingly turn to social media as a key tool for personal branding and fan engagement. In today’s digital age, platforms like Instagram, Facebook, and Twitter enable artists to reach wider audiences, receive immediate feedback, and foster a loyal fanbase. 

For Piesie Esther, social media has become a means to amplify her message of faith, demonstrating that digital platforms, often viewed with skepticism, can indeed serve as powerful tools for inspiration and positive change.