Philipa Baafi Advocates for Revival of CDs and Pen Drives in Music Marketing
Renowned Gospel artist Philipa Baafi has sparked a debate in Ghana’s music industry by advocating for a return to the use of CDs and pen drives alongside digital streaming platforms. In a recent interview with Graphic Showbiz, Baafi expressed her belief that the industry’s rapid shift to digital platforms has not fully capitalized on the potential of physical sales.
Baafi, known for hits like “Go Go High” and “I Go Dance,” highlighted the financial challenges faced by musicians, including high recording and promotion costs. She stressed the need for alternative revenue streams to sustain artists’ careers effectively, citing the reintroduction of CDs and pen drives as a viable solution.
“With studio time costing around GHc6,000 per song and significant expenses for music video production and promotion, we need alternative revenue streams,” Baafi stated. “The reintroduction of sales via pen drives and CDs is the best bet. How are you going to get all this money if you are not selling?”
Contrary to the belief that there’s no longer a market for physical copies of music, Baafi argued that there is still demand, particularly in settings like churches and cars where digital access may be limited. She emphasized the importance of catering to all consumer preferences, not just those who engage with digital platforms.
“People need to play music in their cars on their way to work in the morning, etc. So to me, it is feasible,” Baafi explained. “Consumers are still out there. They buy CDs, and we shouldn’t only focus on digital stores for promotion and sales.”
Baafi’s call for a balanced approach to music marketing has sparked discussions about the industry’s future direction. While digital streaming continues to dominate, her perspective sheds light on the importance of considering diverse consumer preferences and maximizing revenue opportunities for artists. As the debate unfolds, the music industry in Ghana may see a revival of physical sales alongside digital distribution channels.
