Ghanaian musician and producer Raphael Camidoh has called for increased investment in the Ghanaian music industry, particularly in video production. According to the “Sugarcane” hitmaker, the lack of financial commitment to music videos and marketing efforts is holding back the growth of Ghana’s music scene compared to the booming Nigerian industry.
In an interview on Luv FM with Melvin Da Enigma, Camidoh highlighted the disparity between the two West African industries, noting that Nigerian music investors prioritize heavy spending on music production. He revealed that the budget for a single Nigerian music video is often so large that it could easily fund the production of an entire Ghanaian film.
“But in Nigeria, their budget for shooting a music video is massive. If one takes a look at their budget, it can be able to shoot a Ghanaian film,” Camidoh remarked.
The singer and producer believes that Nigerian stakeholders have recognized the potential for massive returns in the music sector, which has encouraged them to invest significantly in their artists and their projects. He urged Ghanaian investors to take a similar approach to drive the industry forward.
Camidoh’s comments come at a time when his remix of “Sugarcane” has reached over 100 million views on YouTube, the highest-ever achieved by a Ghanaian artist. This milestone underscores the importance of putting more resources into one’s craft, something the musician believes is crucial for achieving international success.
In the interview, Camidoh also reflected on his early days in music, sharing how he began writing raps while selling Sobolo, Pure Water, and Asanaa on a table in front of Ola Girls Senior High School in the Volta Region. He credited Akon as a key inspiration in his musical journey.
In closing, Camidoh expressed gratitude to his fans and fellow Ghanaians for their continued support and offered advice to upcoming artists: “To find a spot, you need to find that unique thing that nobody else can do.”
With the Ghanaian music industry showing signs of growth, Camidoh believes that adopting Nigerian strategies, particularly when it comes to investment, could be the key to elevating the scene to new heights.
